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MAR 03, 2010 - 

Continental Airlines said beginning March 17 it would offer an option at check-in to buy "premium seat assignments for unreserved economy-class seats that feature extra legroom," such as exit-row seats

. Elite frequent flyer members can "continue to assign themselves seats with extra legroom in economy class without charge," the airline said.
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February 25, 2009
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Travel agencies connected to the Sabre global distribution system now can offer clients United Airlines' Economy Plus seats. United in November had said that it began working with "one of the major travel distribution companies" to make the Economy Plus option--positioned as a "premium coach" product with extra legroom--available at the point of sale.
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November 21, 2008
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Delta Air Lines reversed a decision allowing passengers to pay an extra fee of between $5 and $25 to reserve bulkhead, exit row or forward-cabin seats, according to the Associated Press. The airline had instituted the policy last month for flights it operates, aligning with new Delta subsidiary Northwest Airlines.
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November 5, 2008
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Delta Air Lines is charging many customers $15 to check a first bag and $25 to check a second bag, "consistent with Northwest's existing policies." Delta officially acquired Northwest Airlines last week and is in the process of merging it into its own operations. Delta determined that "customers are not differentiating Delta as the only major airline not charging for a first checked bag." Also consistent with Northwest's policies, Delta now offers customers the ability to pay an extra fee of between $5 and $25 to reserve bulkhead, exit row or forward-cabin seats. Other aspects of the carriers' "alignment of policies and fees" affect phone reservations fees, loyalty program award redemption and curbside check-in fees.
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March 20, 2008
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JetBlue Airways is offering seats with a few extra inches of legroom for an added fee "as low as $10." Customers can book those seats via the airline's direct Internet and telephone channels. "Technological reasons" currently prevent JetBlue customers from choosing the extra legroom option when booking through global distribution channels, including travel agencies and certain corporate booking tools, according to a spokesperson, "but that is something we'd like to consider."
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